With online marketing gaining prominence in generating revenues for businesses and expanding their client base, we offer our expertise in helping your web site make its presence felt online. We undertake a number of activities to promote your products and services online and popularize your web site. These include:

 

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"Buying a website without search engine optimization is like spending your entire budget on a commercial without buying any air time to show it to the world"

1. Search Engine Optimization (SEO)

With the advent of the Internet, everything now starts with a search. Search engines like Google, Yahoo, MSN, and the like dig out the desired contents for a user looking for information on anything available on the Web. These search engines play the key role in deciding which web site should appear in the search engine page result (SERP) and where it should be positioned. It is in this context that Search Engine Optimization (SEO) comes into the picture. SEO involves the process of making your web site more viewable and accessible to the searchers. The process can also be described as the 'method of inviting more traffic and improve the page ranking of the web site.' It is the most economical way of marketing your products and services.

SEO includes some elements which can be broadly classified into:

   On-page Factors: Meta tags, Keywords, Internal Linkings

   Off-page Factors: Article Submissions, Directory Submissions, Link Building, E-book creation and submissions.

All of these processes ultimately aim at one thing: generate more business online.

2. Content Writing

Content is an integral part of any web site as it provides an identity to the web site and lets people know about the products or services being offered by the company. Also known as web copywriting, it is done to build a strong theme of the site. Various types of content writing activities are:

   Article Writing

   Blog Post Writing

   Web page Writing

   E-book Writing

Keyword density, correct flow, grammatical structure, and theme are some of the essential factors to be kept in mind while writing content for a web site. A keyword refers to a word/phrase that best describes the activity, product, or service offered by a web site. Search Engines identify a web site based on the keyword rich contents added in it. Search engines are governed by a set of predefined rules that promote organic or natural means of web site optimisation. Ideally a Web site should have 2-8 percent of keywords. In addition, theme of the web site should be given importance while writing content for it. The Latent Symantec Indexing (LSI) by Google analyses the web site not only for keywords, but also for the theme of the entire web site. This means search engines now look whether your web site has just the keywords or it has relevant contents.

3. Link Building

Link building is another popular organic method of improving the Page Rank (PR) of a web site. It refers to acquiring quality external links to your web site. From the SEO perspective, link building helps in improving the page ranking of a web site. SEO includes some elements which can be broadly classified into:
One way Link Building: Here the link is placed on a thematic site pointing toward the client's website.
Reciprocal Link Building: In this case, two sites exchange links. For example Site A gives a link to Site B, and in return Site B gives a link to Site A. Since One way linking is more effective and is also regarded high by Google, we follow it only. All of these processes ultimately aim at one thing: generate more business online. We also specialize in contextual link building which is a powerful way to increase link popularity. In this case, links are placed in between the content of the site and has less number of out bound links from the page. Let us now see why contextual links are regarded more effective than regular links and why Google considers them the best inbound links you can get for your site:

   Contextual links create permanent text links to your website at a very cost effective rate.

   These links are placed only on thematic sites, and within content that is relevant to your web site.

   The page from where you get the link back does not have more than 5 outbound links.

   Contextual links may not have high PR but since they are placed only on thematic pages of a site they acquire good            PR over a month's time.

4. Search Engine Submissions

After link building, thematic submission is one of the major activities done in order to obtain rankings. There are various types of submissions:

   Web Directory Submission: A web directory lists web sites by category and subcategory, based on the whole web            site rather than one page or a set of keywords, and sites are often limited to inclusion in only a few categories.

   Article Submissions: This involves submitting articles to various article directories.

   RSS Submissions: RSS feeds are submitted to various RSS directories.

   E-book Submissions etc.

These are done in hundreds and all in the directories which are thematic and are from the same industry.

5. One time SEO

Some website need only one time search engine optimization for particular keywords. In this case client no need to invest huge amount in every month for SEO. In this One time SEO package they have the facility that their website will come in search engine for long period in reasonable budget.

6. Social Media Optimization (SMO)

This is a new method of driving huge traffic to your website from sources other than search engines through social media, online communities, and community websites. It is done through adding RSS feeds, social news button, blogging, and incorporating images and videos. For this, our SEO teams create profiles in the social networking sites, Bookmarking sites, and video sites and promote our client's website by interacting with like minded people. If you want your web site to rank high in all major search engines and to drive good traffic to your web site, callus.